No matter the size of your business, I will always ask, “what do you do?”. This is a question that you should answer in one short decisive, and definitive sentence; anything longer and you have complicated things. For example, if asked this question, my answer would be, “I coach business owners and leaders to reach their goals by creating action plans, timelines and accountability.” Simple, early on in my career, someone asked me this question, and as I babbled on, I thought to myself, “what are you saying and how did this get so complicated,” by the look on the person's face I knew I did not convince him to hire me or of what I actually did. I am pretty sure I wasn’t convinced myself.
If you can't explain it simply, you don't understand it well enough. - Albert Einstein
The coaching process is a simple yet powerful one. It extracts all the information from clients almost like a puzzle, and together we put it in a fashion that paints a beautiful picture. During this time where businesses face the most challenging periods of their survival, owners are filled with fear, anxiety and dread as the fate of their existence is in the hands of an uncontrollable virus. Some have been able to turn on a dime and adopt; others are flailing like a fish out of water.
Back to Basics, Please
Getting back to basics is the best thing you can do as a business owner. What do you do? Sell a product or a service that pretty much describes most of the offerings businesses provide. The next question is, who is your customer? How can you reach them?