Privacy Policy

Last updated: November 2026

At HERCOLLECTED INC., we are committed to protecting and preserving the privacy of our visitors. This Policy explains what happens to any personal data that you provide to us, or that we collect from you while you visit our website (hercollected.com), and how we use cookies on our websites. We update this Policy from time to time, so please review it regularly.

HERCOLLECTED INC. is responsible for your personal data (referred to as "we", "us" or "our" in this privacy notice).

Information we collect about you, for what purpose and how we process it

In running and maintaining our website we may collect and process the following data about you:

• Communication Data includes any communication that you send to us, whether through the contact forms on our website, email, text, social media messaging, social media posting or any other communication. We process this data to communicate with you, for record-keeping and for the establishment, pursuance or defence of legal claims. Our lawful ground for this processing is our legitimate interests, which in this case are to reply to communications sent to us, to keep records and to establish, pursue or defend legal claims.
• Customer Data includes data relating to any purchases of goods and/or services, such as your name, title, billing address, delivery address, email address, phone number, contact details and purchase details. We process this data to supply the goods and/or services you have purchased and to keep records of those transactions. Our lawful ground for this processing is the performance of a contract between you and us and/or taking steps at your request to enter into such a contract.
• User Data includes data about how you use our website and any online services, together with any data that you post for publication on our website or through other online services. We process this data to operate our website and make sure relevant content is provided to you, to keep our website secure, to maintain back-ups of our website and/or databases and to enable publication and administration of our website, other online services and business. Our lawful ground for this processing is our legitimate interests, which in this case are to properly administer our website and our business.
• Technical Data includes data about your use of our website and online services, such as your IP address, your login data, details about your browser, length of visit to pages on our website, page views and navigation paths, the number of times you use our website, time zone settings and other technology on the devices you use to access our website. The source of this data is our analytics tracking system. We process this data to analyze your use of our website and other online services, to administer and protect our business and website, to deliver relevant website content and advertisements to you and to understand the effectiveness of our advertising. Our lawful ground for this processing is our legitimate interests, which in this case are to properly administer our website and our business, to grow our business and to decide our marketing strategy.
• Marketing Data includes data about your preferences in receiving marketing from us and our third parties and your communication preferences. We process this data to let you take part in our promotions, such as competitions, prize draws and free giveaways, to deliver relevant website content and advertisements to you and to measure or understand the effectiveness of this advertising. Our lawful ground for this processing is our legitimate interests, which in this case are to study how customers use our products and services, to develop them, to grow our business and to decide our marketing strategy.

We may use Customer Data, User Data, Technical Data and Marketing Data to deliver relevant website content and advertisements to you (including Facebook adverts or other display advertisements) and to measure or understand the effectiveness of the advertising we serve you. Our lawful ground for this processing is our legitimate interest in growing our business. We may also use this data to send other marketing communications to you. Our lawful ground for this processing is either consent or our legitimate interest in growing our business.

Sensitive data

We often carry out surveys and quizzes to better understand our clients, so we can help you access reputable businesses and services. Some of the questions we ask may provide us with sensitive data about you. We may also collect sensitive data from you if you join one of our memberships or coaching programs. We require your explicit consent to process sensitive data.

Where we are required to collect personal data by law, or under the terms of the contract between us, and you do not provide us with that data when requested, we may not be able to perform the contract (for example, to deliver goods or services to you). If you don't provide the requested data, we may have to cancel a product or service you have ordered, but if we do, we will notify you at the time.

We may process your personal data without your knowledge or consent where this is required or permitted by law.

Marketing communications

Our lawful ground for processing your personal data to send you marketing communications is either your consent or our legitimate interests. We send commercial electronic messages in line with Canada's Anti-Spam Legislation (CASL): only where you have given consent, or where you made a purchase or asked us for information about our goods or services and have not opted out since.

You can ask us to stop sending you marketing messages at any time by clicking the unsubscribe link at the bottom of our emails. If you opt out of receiving marketing communications, this opt-out does not apply to personal data provided as a result of other transactions, such as purchases.

Disclosure of your personal data

We may have to share your personal data with the parties set out below:

• Service providers who provide IT and system administration services, including our website platform and email marketing provider.
• Professional advisers, including lawyers, bankers, auditors and insurers.
• Government bodies that require us to report processing activities.
• Third parties to whom we sell, transfer or merge parts of our business or our assets.

We require all third parties to whom we transfer your data to respect the security of your personal data and to treat it in accordance with the law. We only allow such third parties to process your personal data for specified purposes and in accordance with our instructions.

Credit card information

All credit card transactions are processed securely through our payment providers, such as Wix Payments, Stripe and PayPal. At no point does HERCOLLECTED INC. receive or store your full credit card information. None of our team has access to your full credit card number, payment platform profile or security code.

Data security

We have put in place security measures to prevent your personal data from being accidentally lost, used, altered, disclosed or accessed without authorization. We allow access to your personal data only to those employees and partners who have a business need to know it. They will only process your personal data on our instructions, and they must keep it confidential.

We have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Data retention

We will only keep your personal data for as long as necessary to fulfil the purposes we collected it for, including any legal, accounting or reporting requirements.

When deciding how long to keep data, we look at its amount, nature and sensitivity, the potential risk of harm from unauthorized use or disclosure, the purposes we process it for, whether those purposes can be achieved by other means, and legal requirements.

For tax purposes, the law requires us to keep basic information about our customers (including contact, identity, financial and transaction data) for seven years after they stop being customers.

In some circumstances we may anonymize your personal data for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

Your legal rights

Under Canadian privacy law, including the Personal Information Protection and Electronic Documents Act (PIPEDA), you have rights in relation to your personal data, including the right to request access and correction, and, where we process your data based on consent, to withdraw that consent. You can read more about these rights from the Office of the Privacy Commissioner of Canada.

If you wish to exercise any of these rights, please email us at heyher@hercollected.com.

You will not have to pay a fee to access your personal data or to exercise any of your other rights. However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive, or refuse to comply with your request in these circumstances.

We may need to ask you for specific information to confirm your identity before we act on your request. This is a security measure to make sure personal data is not disclosed to anyone who has no right to receive it. We may also contact you for more information to speed up our response.

We try to respond to all legitimate requests within 30 days. Occasionally it may take longer if your request is particularly complex or you have made several requests. In this case, we will let you know.

If you are not happy with any part of how we collect and use your data, you have the right to complain to the Office of the Privacy Commissioner of Canada. We would be grateful if you contacted us first so we can try to resolve it for you.

Third-party links

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

Use of cookies

Cookies provide information about the computer used by a visitor. We may use cookies where appropriate to gather information about your computer to help us improve our website.

We may gather information about your general internet use by using cookies. Where used, these cookies are downloaded to your computer and stored on its hard drive. This information does not identify you personally; it is statistical data that does not identify any personal details.

You can adjust the settings on your browser to decline cookies if you wish. For more information, see the advice at AboutCookies.org.

Contact us

HERCOLLECTED INC. · Toronto, Ontario · heyher@hercollected.com